Page 2 - DAM16

Page 2 - DAM16_kutsu

P. 2

SPEAKERS

This seminar is educational, inspiring and motivating at the same time. We have invited a group
of inspiring speakers with different backgrounds and professionals in their own field to speak
about their real-life DAM experiences.

John Horodyski Jesper Arentoft
Partner, Optimity Advisors CEO and DAM Expert, Attention Solutions

John is an executive with over 15 years of management and Jesper is CEO and DAM expert since 20 years at Atten-
consulting experience in Information Management includ- tion Solutions, one of the leading digital asset manage-
ing Digital Asset Management (DAM), Metadata and Tax- ment solution providers in Denmark and he has worked
onomy design, Content strategy, Information Governance, with Canto Cumulus, Adobe DPS, Woodwing and Elvis for
Rights Management, Records Management, Social Media years. With its own developers Attention ensures the best
marketing and Brand strategy. John has provided strate- results in any DAM project.
gic direction and consulting for a variety of Fortune 500
clients from Consumer Packaged Goods (CPG), Broadcast, Christer Lorichs
Media & Entertainment, and the Pharmaceutical industry. Key Account Manager, Brandmaster AS

Ola Norrman Christer Lorichs has worked as a DAM specialist and con-
Global Account Manager/ sultant in the Scandinavian market, implementing solu-
International Sales, Brandmaster AS tions based on Cumulus, for over 15 years.

Ola Norrman holds a Master degree in Business Adminstra-
tion and has many years of experience within Marketing
Communication from Xerox Corporation. Since 2007 he
has worked with some of the biggest customer cases with-
in DAM and Brand Management out of the Nordic region.

Peter Makki Sami Paassola
Group Development Manager, Tikkurila Oyj Co-founder, videomarketing expert, Superclick Oy

Peter is a seasoned business and technology professional Yritysmaailmassa maineikkaat ja kuuluisat pyyhkivät pöytää
with over 15 years’ experience in software, internet, tele- taitavilla ja tuntemattomilla. Maine on epäreilu kilpailuetu,
com and mobile space. He has a wide expertise in digital joka tuntuu häviäjästä todella pahalta. Maineensa ja kuulu-
asset management, product management/marketing, isuutensa ansainneen ja tuntemattomaksi kääpiötähdeksi
planning, developing and commercializing products and jääneen välinen ero on siinä, että maineikkaat ja kuuluisat
services with an eye on understanding the key consumer ovat tehneet tekoja joita tuntemattomat salaa kadehtivat.
needs and behaviors. Esityksessään Sami Paassola avaa konkreettisella tavalla
minkälaisista teoista maine ja kuuluisuus rakentuu.
Tomas Westerholm
Founder, CEO, 3D Render Oy Martin Schlüter
Head of Partner Management, CoreMedia AG
Tomas Westerholm has been recognized for showing
dedication, leadership and excellence in architectural Martin has been in software and solution sales for Enter-
visualization services and software development and for prise Web Content Management and Document Manage-
being a pioneering expert in the transformation of how ment Systems since 1994. Heading the Partner Manage-
architectural designs get translated into visual interpreta- ment team for CoreMedia EMEA, he takes care of partner
tions. He progressed naturally in the field after starting his development, training and helping partners to expand their
own business and turning new technical applications into CoreMedia project pipelines. Focusing on large brands, me-
business opportunities. 3D Render Oy has been producing dia and eCommerce customers in EMEA he’s interested
3D content, services and applications for design firms for in partners, that are able to deliver large scale technical
an extensive period of time, almost for 20 years by now. projects, modern UX and design and are able to provide
hosting services for enterprise customers.
Kay Puffer
Head of Presales Consulting, Werk II Patrik Palatz
CEO and Senior Consultant, Canter Oy
Kay Puffer has been working as consultant and lecturer
in the IT service and software industry for over 15 years. Patrik has been helping businesses in information man-
After his studies of computer science he put his focus on agement and data-driven marketing operations since
consultation for PIM-supported print publishing. At WERK 2005. Patrik is the CEO and consultant in Canter, one of
II he makes use of his knowledge about the different PIM the leading Product Information Management solution
and print solutions to accompany and consult clients in providers in Finland. With its own platform, Adeona PIM,
their efforts to implement priint:suite projects. Canter is specialized in complex B2B and high volume prod-
uct marketing scenarios where performance, connectivity
Jos Claes and agility are a must.
Founder, CEO, 2imagine
Rolf Koppatz
Since 2003, 2imagine delivers solutions designed to op- Founder, CEO, Communication Pro Oy Ab
timize marketing processes and collaborate on Adobe
InDesign documents, integrated with leading DAM sys- Rolf is a DAM Consult and CEO and has hosted various
tems. 2imagine has been a pioneer in developing an online DAM-seminars. Graduated from Hanken School of Eco-
WYSIWYG editor for Adobe InDesign and Illustrator doc- nomics he has 35 years experience in various fields of mar-
uments. 2imagine has implemented solutions for interna- keting communication from brand strategies, marketing
tional brand owners, publishers and retail organisations, of services, telecommunication, graphic arts industry to
integrated with Canto Cumulus, Woodwing Elvis and information technology, SaaS and Digital Asset Manage-
many other systems. Jos has over 25 years experience in ment. Communication Pro has implemented and consulted
graphical industry, brand management and DAM solutions. more than 200 DAM-solutions in Finland over the years.

1 2 3 4